Over my career, I have led the redesign or first design of several enterprise-level websites. Site redesigns require user research, usability studies, site flows, wireframes, development and, of course, design. There are many stakeholders involved, and building consensus is key. I have included four case studies in this section.
Enterprise Site Design
Category:
Enterprise Site Design and User Experience
Case Study 1: NASDAQ, Inc.
NASDAQ, Inc. (NASDAQ OMX at the time of my tenure) may be best known for the NASDAQ stock exchange, but it is also a multinational financial services company that provides trading technology for exchanges around the world. Before I redesigned their corporate site, it felt dense and busy. I created simpler, more airy compositions and added some new interactive features, such as the timeline below.
